Skip to content
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.

Immortal NYC Matte Clay Paste

Original price $12.95 - Original price $12.95
Original price
$12.95
$12.95 - $12.95
Current price $12.95
🔒 Pro Pricing, Bulk Discounts & Rewards Available
×

Primos Pro Account

Unlock exclusive pricing, bulk discounts, and rewards online, in-store, and on route with one account.

Who Can Join?

Primos Pro Accounts are available to barbers, cosmetologists, beauty students, salon owners, barbershop owners, and beauty industry professionals.

Member Benefits

  • Exclusive pricing on select products
  • Bulk discounts on qualifying quantities
  • Use the same discounts online, in-store, and on route
  • Your phone number links your account across all Primos locations
  • Earn Primos Points on qualifying purchases
  • Access member-only promotions and new product launches

Simple & Free To Join

Applying is free and only takes a few minutes. Once approved, simply provide the phone number linked to your account to access your benefits online, in-store, and on route.

APPLY FOR A FREE ACCOUNT
Already have a Primos Pro Account?
Log In To Access Your Pricing
Availability:
in stock, ready to be shipped
Free Shipping $100+
Easy 30-Day Returns
100% Authentic Products
  • Strong Hold (7/9) — Locks styles in place all day without feeling stiff
  • True Matte Finish — Zero shine, natural dry look
  • Clay-Powered Texture — Adds volume and grip for defined styling
  • Flexible, Non-Greasy Formula — Reworkable throughout the day
  • Easy Washout — No residue, rinses clean with regular shampoo

Strong Hold, True Matte Finish

Get a strong, all-day hold with zero shine. Immortal NYC Matte Clay Paste combines a clay-based formula with a flexible paste texture, delivering a 7/9 holding strength that locks in your style without stiffening or weighing hair down. Built for texture, volume, and a clean matte dry look, it washes out easily and works across hair types.

Specifications

  • Brand: Immortal NYC
  • Product Type: Matte Hair Clay Paste
  • Hold Strength: 7/9
  • Finish: Matte
  • Size: 150ml / 5.07 fl oz

Shipping information

Orders are typically processed within 1–2 business days (excluding weekends and holidays). Shipping rates and delivery estimates are calculated at checkout based on your location and selected shipping method.

Once your order ships, you’ll receive a tracking number by email so you can follow your delivery.

If you have any shipping questions, feel free to contact us anytime.

Returns & warranty

We accept returns on eligible items within 30 days of delivery as long as the product is unused, unopened, and in original packaging. Items returned in used condition or missing original packaging may be refused.

If your order arrives damaged, defective, or incorrect, please contact us within 48 hours of delivery and we will assist with a replacement or resolution.

All products include the manufacturer’s warranty when applicable. Warranty coverage varies by brand and item. For warranty claims, proof of purchase may be required.

For return or warranty support, please contact us and include your order number.

FAQ

How much should I use and how do I apply it?

Start with a small, pea-sized amount — a little goes a long way. Rub it between your palms to warm and soften it, then work it through dry or damp hair from roots to ends for the style and texture you want.

Should I apply it to dry or damp hair?

Both work. Apply to dry hair for maximum volume, grip, and a true matte finish. Apply to slightly damp hair for easier spreading and a more relaxed, natural look.

Can I restyle my hair throughout the day?

Yes — the flexible paste formula stays workable, so you can reshape and refresh your style without it feeling crunchy or locked in place.

Immortal NYC logo on a black background

Immortal NYC

Immortal NYC is a New York-inspired grooming and styling brand built for barbers and everyday users who want professional results. Known for modern, trend-driven formulas, Immortal NYC offers pomades, waxes, sprays, texture powders, leave-in conditioners, and beard care designed for reliable hold, clean finishes, and easy styling without heavy buildup. Looking for more Immortal NYC essentials? Browse our full Immortal NYC collection.

Free Shipping

When you spend $100 or more

Here to Help

Get in touch with us 7 days a week

Store Pickup

Pick up your order yourself, for free

Easy Exchanges

Return or exchange within 60 days

Free Shipping $100+
Easy 30-Day Returns
100% Authentic Products