Skip to content
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.
🎉 New Website Launch! Enjoy 20% Off Storewide. Limited Time.

Immortal NYC Aftershave Balm 01

Original price $11.95 - Original price $11.95
Original price
$11.95
$11.95 - $11.95
Current price $11.95
🔒 Pro Pricing, Bulk Discounts & Rewards Available
×

Primos Pro Account

Unlock exclusive pricing, bulk discounts, and rewards online, in-store, and on route with one account.

Who Can Join?

Primos Pro Accounts are available to barbers, cosmetologists, beauty students, salon owners, barbershop owners, and beauty industry professionals.

Member Benefits

  • Exclusive pricing on select products
  • Bulk discounts on qualifying quantities
  • Use the same discounts online, in-store, and on route
  • Your phone number links your account across all Primos locations
  • Earn Primos Points on qualifying purchases
  • Access member-only promotions and new product launches

Simple & Free To Join

Applying is free and only takes a few minutes. Once approved, simply provide the phone number linked to your account to access your benefits online, in-store, and on route.

APPLY FOR A FREE ACCOUNT
Already have a Primos Pro Account?
Log In To Access Your Pricing
Availability:
in stock, ready to be shipped
Free Shipping $100+
Easy 30-Day Returns
100% Authentic Products

Reserve 01 scent inspired by Baccarat Rouge 540


Aftershave balm formula made for post-shave comfort


Vitamin E enriched to help moisturize and soften skin


Fast-absorbing finish without a sticky or oily feel


Pump bottle design for clean and easy station use

Immortal NYC Reserve 01 Aftershave Balm is a professional post-shave balm made to help moisturize, soften, and refresh the skin after shaving. The formula absorbs quickly without leaving a sticky or oily feel, making it a strong backbar option for barbers who want a clean finish after neck shaves, beard work, and razor lineups. Reserve 01 is commonly listed as a fragrance inspired by Baccarat Rouge 540, giving it a warm, luxury-style scent that feels more premium than a basic aftershave splash. The bottle comes in a large 500 ml / 16.9 oz pump size for easy barbershop use.

Specifications

Brand: Immortal NYC


Product Name: Reserve 01 Aftershave Balm


Size: 500 ml / 16.9 fl oz


Scent: Reserve 01


Fragrance Style: Warm luxury fragrance, inspired by Baccarat Rouge 540


Product Type: Aftershave Balm


Application: Pump bottle

Shipping information

Orders are typically processed within 1–2 business days (excluding weekends and holidays). Shipping rates and delivery estimates are calculated at checkout based on your location and selected shipping method.

Once your order ships, you’ll receive a tracking number by email so you can follow your delivery.

If you have any shipping questions, feel free to contact us anytime.

Returns & warranty

We accept returns on eligible items within 30 days of delivery as long as the product is unused, unopened, and in original packaging. Items returned in used condition or missing original packaging may be refused.

If your order arrives damaged, defective, or incorrect, please contact us within 48 hours of delivery and we will assist with a replacement or resolution.

All products include the manufacturer’s warranty when applicable. Warranty coverage varies by brand and item. For warranty claims, proof of purchase may be required.

For return or warranty support, please contact us and include your order number.

FAQ

What is Immortal NYC Reserve 01 Aftershave Balm used for?

It is used after shaving to help calm, refresh, and moisturize the skin. Barbers can apply it after neck shaves, beard lineups, razor fades, or full shaves to give the client a smoother post-service finish.

Is Reserve 01 a balm or a cologne?

This product is the aftershave balm, not the spray cologne. It still has fragrance, but the main purpose is post-shave skin care with a softer, lotion-style feel compared to a traditional alcohol splash.

What does Immortal Reserve 01 smell like?

Reserve 01 is commonly listed as being inspired by Baccarat Rouge 540, giving it a sweet, warm, luxury-style scent. It has more of a premium fragrance vibe than a basic barbershop aftershave.

Immortal NYC logo on a black background

Immortal NYC

Immortal: Immortal NYC is a New York-inspired grooming and styling brand built for barbers and everyday users who want professional results. Known for modern, trend-driven formulas, Immortal NYC offers pomades, waxes, sprays, texture powders, leave-in conditioners, and beard care designed for reliable hold, clean finishes, and easy styling without heavy buildup.

Looking for more Immortal NYC essentials? Browse our full Immortal NYC collection.

Free Shipping

When you spend $100 or more

Here to Help

Get in touch with us 7 days a week

Store Pickup

Pick up your order yourself, for free

Easy Exchanges

Return or exchange within 60 days

Free Shipping $100+
Easy 30-Day Returns
100% Authentic Products