{"title":"Hair Products","description":"","products":[{"product_id":"johnny-b-king-mode-12oz","title":"Johnny B King Mode Styling Gel","description":"\u003cp\u003eJohnny B King Mode Styling Gel delivers the same trusted firm hold and high-gloss shine as Johnny B Mode, formulated for barbers who need reliable all-day control.\u003c\/p\u003e\u003cp\u003eStocking up? Get the \u003cstrong\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/johnny-b-king-mode-styling-gel-wholesale\" title=\"Johnny B King Mode Styling Gel Case\"\u003eCase\u003c\/a\u003e\u003c\/strong\u003e for better case pricing.\u003c\/p\u003e","brand":"Johnny B","offers":[{"title":"12oz","offer_id":48536550965453,"sku":"JB-KM-GEL-12","price":7.0,"currency_code":"USD","in_stock":true},{"title":"32oz","offer_id":48536550998221,"sku":"JB-KM-GEL-13","price":15.0,"currency_code":"USD","in_stock":true},{"title":"7oz","offer_id":48536551030989,"sku":"JB-KM-GEL-14","price":5.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/johnny-b-king-mode-styling-gel-12oz-jar-primos2.png?v=1781074268"},{"product_id":"lorenti-two-phase-conditioner-no-1-argan","title":"Lorenti Two-Phase Leave-In Conditioner 400ml","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRevitalize dry, unmanageable hair instantly with the \u003cb data-path-to-node=\"6\" data-index-in-node=\"53\"\u003eLorenti Two-Phase Leave-In Conditioner (400ml)\u003c\/b\u003e. This salon-grade, dual-action formula features a unique two-layer system engineered to repair hair from the inside out. The top phase acts on the cuticle, smoothing flyaways, sealing in mirror-like shine, and providing a powerful thermal shield against hot styling tools. The bottom phase penetrates deep into the cortex to deliver intense hydration and repair structural damage. Lightweight and completely non-greasy, this professional shake-and-spray conditioner effortlessly melts away stubborn knots, making it an essential backbar spray for barbers and stylists working with stressed, tangled, or chemically treated hair.\u003c\/p\u003e","brand":"Lorenti","offers":[{"title":"No. 1 - Argan","offer_id":48567830479053,"sku":"LOR-TPC-ARG-01","price":12.95,"currency_code":"USD","in_stock":true},{"title":"No. 2 - Biotin","offer_id":48567830511821,"sku":"LOR-TPC-BIO-02","price":12.95,"currency_code":"USD","in_stock":true},{"title":"No. 3 - Keratin","offer_id":48567830544589,"sku":"LOR-TPC-KER-03","price":12.95,"currency_code":"USD","in_stock":true},{"title":"No. 4 - Milk","offer_id":48567830577357,"sku":"LOR-TPC-MLK-04","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/lorenti-2-phase-conditioner-collection-400ml-primos.png?v=1781074267"},{"product_id":"johnny-b-mode-20oz","title":"Johnny B Mode Styling Gel","description":"\u003cp\u003eJohnny B. Mode is the ultimate professional styling tool for barbers and stylists who demand a firm, yet flexible hold with high-gloss shine. This alcohol-free formula is specifically engineered to thicken the appearance of hair while providing effortless control for spikes, pomps, and classic side parts. Unlike standard gels, Mode is designed not to flake or dry out the scalp, making it the perfect daily driver for all hair textures. Experience the industry-standard gel that keeps every strand in place with technical precision and a clean, masculine scent.\u003c\/p\u003e\u003cp\u003eStocking up? Get the \u003cstrong\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/johnny-b-mode-20oz-wholesale-24\" title=\"Johnny B Mode Styling Gel Case of 24\"\u003eCase of 24\u003c\/a\u003e\u003c\/strong\u003e for better case pricing.\u003c\/p\u003e","brand":"Johnny B","offers":[{"title":"16oz","offer_id":48542800773325,"sku":"JOH-GEL-16OZ-001","price":8.95,"currency_code":"USD","in_stock":false},{"title":"20oz","offer_id":48542800740557,"sku":"JNB-MODE-20OZ-1","price":9.95,"currency_code":"USD","in_stock":true},{"title":"32oz","offer_id":48542800806093,"sku":"JNB-MODE-32OZ","price":15.0,"currency_code":"USD","in_stock":true},{"title":"64oz","offer_id":48542800838861,"sku":"JNB-MODE-64OZ","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/ChatGPTImageApr18_2026_06_04_47PM.png?v=1781074207"},{"product_id":"suavecita-pomade","title":"Suavecita Pomade Medium Hold Water-Based Hair Pomade","description":"\u003cp data-start=\"893\" data-end=\"1190\"\u003eDesigned for smooth styling and everyday control, Suavecita Pomade helps create polished hairstyles with flexible hold and lightweight shine. The water-based formula spreads evenly through the hair, making it ideal for slick backs, ponytails, flyaways, edges, pompadours, and clean everyday looks.\u003c\/p\u003e\n\u003cp data-start=\"1192\" data-end=\"1440\"\u003eUnlike heavy oil-based pomades, Suavecita Pomade provides hold and definition without leaving hair overly greasy or difficult to wash out. The medium hold formula allows for restyling throughout the day while maintaining a clean, controlled finish.\u003c\/p\u003e\n\u003cp data-start=\"1192\" data-end=\"1440\"\u003e\u003cmeta charset=\"utf-8\"\u003eLooking for the \u003cem\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/collections\/pomades\/products\/suavecito-original-hold-pomade\" title=\"Suavecito Original Hold Pomade\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eSuavecito\u003c\/span\u003e\u003c\/span\u003e Original Hold Pomade instead\u003c\/a\u003e\u003c\/strong\u003e\u003c\/em\u003e? Enjoy medium hold, classic shine, and easy water-based styling trusted by barbers.\u003c\/p\u003e","brand":"Suavecito","offers":[{"title":"Default Title","offer_id":48533541257421,"sku":"SUA-POM-STD-003","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/ChatGPTImageMay20_2026_02_25_02PM.png?v=1781074147"},{"product_id":"level-3-forming-cream","title":"L3VEL3 Forming Cream","description":"\u003cp\u003eL3VEL3 Forming Cream is the ultimate versatile styler for barbers who need a balance of control and natural movement. This lightweight, non-sticky formula shapes and holds without stiffness or shine.\u003c\/p\u003e\u003cp\u003eStocking up? Get the \u003cstrong\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/l3vel3-forming-cream-wholesale-case-12\" title=\"L3VEL3 Forming Cream Case of 12\"\u003eCase of 12\u003c\/a\u003e\u003c\/strong\u003e for better case pricing.\u003c\/p\u003e","brand":"L3VEL3","offers":[{"title":"Default Title","offer_id":48533541552333,"sku":"LV3-CRM-STD-002","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/l3vel3-forming-cream-200ml-hair-styling-cream.webp?v=1777145989"},{"product_id":"level-3-oil-sheen-spray","title":"L3VEL3 Oil Sheen Spray 13.5 oz","description":"\u003cp\u003eBring an instant, vibrant look back to dry hair and dull facial hair. L3VEL3 Oil Sheen Spray is a professional-grade, lightweight conditioning mist.\u003c\/p\u003e\u003cp\u003eStocking up? Get the \u003cstrong\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/l3vel3-oil-sheen-spray-wholesale-case-12\" title=\"L3VEL3 Oil Sheen Spray Case of 12\"\u003eCase of 12\u003c\/a\u003e\u003c\/strong\u003e for better case pricing.\u003c\/p\u003e","brand":"L3VEL3","offers":[{"title":"Default Title","offer_id":48533541617869,"sku":"LV3-SPR-STD-012","price":11.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/ChatGPTImageMay29_2026_10_31_27AM.png?v=1781074146"},{"product_id":"immortal-chaos-sea-salt-powder","title":"Immortal Chaos  Sea Salt Powder","description":"\u003cp\u003eCreate effortless texture and messy volume with \u003cstrong\u003eImmortal Chaos Sea Salt Powder\u003c\/strong\u003e, a professional styling powder designed for barbers, stylists, and everyday grooming. This sea salt-infused formula adds grip, thickness, and volume to the hair, making it perfect for messy crops, textured tops, fringe styles, blowout looks, and natural matte finishes.\u003c\/p\u003e\n\u003cp\u003eThe lightweight powder helps absorb excess oil while giving hair extra body without a greasy or shiny look. Whether used at the roots for lift or worked through the hair for texture, Chaos Sea Salt Powder delivers controlled volume, flexible styling, and a clean matte finish for modern barber styles.\u003c\/p\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":48533541945549,"sku":"IMM-PWD-STD-001","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/ChatGPTImageJun17_2026_04_51_59PM.png?v=1781804167"},{"product_id":"l3vel3-slime-gel","title":"L3VEL3 Slime Gel Super Strong Hold","description":"\u003cp\u003eCreate bold, long-lasting hairstyles with L3VEL3 Slime Gel, a professional styling gel engineered for maximum hold, high shine, and all-day control. Its unique slime-inspired formula delivers powerful styling performance while remaining easy to distribute throughout the hair, making it ideal for pompadours, slick backs, spikes, comb overs, and structured hairstyles. Infused with castor oil, this advanced formula helps support hair hydration while providing definition, texture, and superior hold without excessive residue.\u003c\/p\u003e\n\u003cp\u003eLooking for a more flexible finish? Try \u003cem\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/l3vel3-cream-gel-medium-hold-vitamin-infused\" title=\"L3VEL3 Cream Gel\"\u003e\u003cstrong data-start=\"150\" data-end=\"170\"\u003eL3VEL3 Cream Gel\u003c\/strong\u003e\u003c\/a\u003e\u003c\/em\u003e for medium hold styling with natural movement and shine.\u003c\/p\u003e","brand":"L3VEL3","offers":[{"title":"250ml","offer_id":48576026017997,"sku":"L3-GEL-SLIME-250ML","price":5.95,"currency_code":"USD","in_stock":true},{"title":"500ml","offer_id":48576026050765,"sku":"LV3-GEL-STD-008","price":9.95,"currency_code":"USD","in_stock":true},{"title":"1000ml","offer_id":48576026083533,"sku":"LV3-GEL-STD-009","price":14.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/l3vel3-slime-gel-250ml-super-strong-hold-hair-gel-primos.png?v=1781074027"},{"product_id":"immortal-aventus-hair-wax","title":"Immortal Aventus Hair Wax – Strong Hold \u0026 High Shine Styling","description":"\u003cp data-start=\"861\" data-end=\"1244\"\u003eImmortal Aventus Hair Wax delivers a strong hold with a clean, high-shine finish, making it ideal for sharp, defined styles. Its water-based formula applies smoothly, won’t leave grease or residue, and washes out effortlessly after use. Designed for all hair types, it provides all-day control while keeping hair lightweight and natural-looking. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":48533550465229,"sku":"IMM-ACC-STD-031","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/immortal-aventus-hair-wax-open-jar-black-background.webp?v=1773809347"},{"product_id":"immortal-delux-super-mousse","title":"Immortal Delux Super Mousse","description":"\u003cp\u003eThe \u003cstrong\u003eImmortal Deluxe Super Mousse\u003c\/strong\u003e is a lightweight styling mousse made to add volume, shine, flexible hold, and natural movement without leaving hair stiff or heavy. It works great for curly, wavy, frizzy, and textured hair, helping control flyaways while keeping the hair soft and easy to style. Immortal lists it as \u003cstrong\u003e300 ml \/ 10.14 oz\u003c\/strong\u003e. \u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":48533550563533,"sku":"IMM-ACC-STD-026","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/immortal-deluxe-super-mousse-primos.png?v=1781804052"},{"product_id":"immortal-hypnotic-gel-wax","title":"Immortal Hypnotic Gel Wax","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eImmortal Hypnotic Gel Wax combines the control of a gel with the flexibility of a wax, delivering a strong hold and sleek wet-look finish. Its water-based formula spreads easily, won’t flake, and provides long-lasting definition without stiffness. Perfect for all hair types, it keeps styles sharp, controlled, and reworkable throughout the day.\u003c\/p\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":48533550596301,"sku":"IMM-ACC-STD-029","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/immortal-hypnotic-gel-wax-open-jar-black-background.png?v=1781074026"},{"product_id":"immortal-the-eternity-pomade","title":"Immortal NYC \"The Eternity\" Pomade Styling Gel (150ml)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eImmortal The Eternity Pomade delivers a high hold with a sleek, polished finish, perfect for sharp, structured styles. Its water-based formula applies smoothly, stays flexible without flaking, and washes out easily. Designed for both barbers and everyday use, it provides long-lasting control with a clean, refined look.\u003c\/p\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":48533550825677,"sku":"IMM-POM-STD-004","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/New_Project_13.webp?v=1773814217"},{"product_id":"johnny-b-foundation-mousse","title":"Johnny B Foundation Mousse","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eJohnny B. Foundation Mousse is the essential first step for high-volume, professional styling. \u003cspan class=\"citation-405 citation-end-405\"\u003eThis lightweight, flexible-hold mousse creates a durable foundation that boosts natural lift and definition without the typical crunch or stiffness.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-404 citation-end-404\"\u003eInfused with Panthenol (Vitamin B5) and thermal protection, it locks in moisture and shields hair from heat damage during blowouts.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e \u003cspan class=\"citation-403 citation-end-403\"\u003eWhether used as a standalone product for curls or as a base layer for your favorite pomade, it delivers all-day frizz control and a polished, natural finish.\u003csup class=\"superscript\" data-turn-source-index=\"4\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Johnny B","offers":[{"title":"Default Title","offer_id":48533551186125,"sku":"JOH-ACC-STD-024","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/johnny-b-foundation-styling-mousse-200ml-bottle.png?v=1781074026"},{"product_id":"slick-gorilla-curl-cream-100ml","title":"Slick Gorilla Curl Cream – Lightweight Curl Defining Cream","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSlick Gorilla Curl Cream is built to define curls and control frizz while keeping hair soft and flexible. The lightweight formula enhances natural texture without leaving a crunchy or greasy finish. Infused with moisturizing ingredients, it helps keep curls hydrated, smooth, and easy to manage. It delivers clean, natural-looking results for wavy, curly, and coily hair.\u003c\/p\u003e","brand":"Slick Gorilla","offers":[{"title":"Default Title","offer_id":48533553873101,"sku":"SLI-CRM-STD-001","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/slick-gorilla-curl-cream-black-background-front-view-primos-barber-supply-jpg.png?v=1781073968"},{"product_id":"stmnt-conditioner-charcoal-menthol","title":"STMNT Conditioner – Activated Charcoal \u0026 Menthol","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSTMNT Conditioner is built to soften, hydrate, and prepare hair for cutting and styling while maintaining a lightweight feel. Infused with activated charcoal, it helps cleanse and restore the hair surface, while menthol delivers a fresh, cooling sensation. The formula works on both hair and beard, improving manageability without weighing it down.\u003c\/p\u003e","brand":"STMNT","offers":[{"title":"Default Title","offer_id":48533553971405,"sku":"STM-ACC-STD-004","price":21.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/stmnt-conditioner-black-background-front-view-primos-barber-supplyjpg.png?v=1781073966"},{"product_id":"the-shave-factory-hair-shampoo-paraben-free-5000ml","title":"The Shave Factory Hair Shampoo – Paraben-Free","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Shave Factory Hair Shampoo is a \u003cstrong\u003eparaben-free formula\u003c\/strong\u003e designed to gently cleanse the hair and scalp while maintaining natural moisture balance. Suitable for all hair types, it removes dirt, oil, and styling buildup without leaving hair dry or stripped. The nourishing formula helps improve softness, volume, and manageability, leaving hair feeling clean, refreshed, and healthy after every wash.\u003c\/p\u003e","brand":"The Shave Factory","offers":[{"title":"Default Title","offer_id":48533554692301,"sku":"THE-ACC-5000ML-001","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/the-shave-factory-hair-shampoo-5000ml-primos-barber-supply-jpg.png?v=1781073907"},{"product_id":"the-shave-factory-hair-tonic-500ml","title":"The Shave Factory Hair Tonic – 500 mL","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Shave Factory Hair Tonic refreshes and revitalizes the hair and scalp while providing light moisture and natural-looking control. Its lightweight formula helps soften hair, reduce dryness, and improve manageability without leaving a greasy residue. Perfect for use before cutting, blow drying, or styling, it leaves hair feeling clean, fresh, and easy to work with.\u003c\/p\u003e","brand":"The Shave Factory","offers":[{"title":"Default Title","offer_id":48533554757837,"sku":"THE-ACC-STD-018","price":6.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/the-shave-factory-ultra-strong-hair-tonic-500ml-primos-barber-supply-jpg.png?v=1781073907"},{"product_id":"clubman-tres-flores-molding-pomade-6oz","title":"Clubman Tres Flores Molding Pomade (6 oz)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe \u003cstrong\u003eTres Flores Molding Pomade\u003c\/strong\u003e\u003cb\u003e\u003ca rel=\"noopener\" href=\"https:\/\/google.com\/search?q=Tres+Flores+Three+Flowers+Molding+Pomade+(6+oz)\u0026amp;prds=headlineOfferDocid%3A7322382593899984006%2Cproductid%3A7322382593899984006%2Cpvo%3A38%2Cpvt%3Ahg%2Crds%3APC_14353063449540490360%7CPROD_PC_14353063449540490360\u0026amp;ibp=oshop\u0026amp;gemcid=c_b71225e23e336dab\u0026amp;gemrid=r_309680ff4cdbbb4d\u0026amp;pvo=38\u0026amp;opi=103135050\u0026amp;gl=US\u0026amp;hl=en\u0026amp;noiga=1\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/b\u003e (Three Flowers) is a water-soluble styling product that delivers the performance of a classic pomade without the heavy, greasy feel. Formulated \u003cb\u003ewithout petroleum\u003c\/b\u003e, it provides a flexible, all-day hold and a high-brilliant shine, all while featuring the signature light floral fragrance. \u003c\/p\u003e","brand":"Clubman Pinaud","offers":[{"title":"Default Title","offer_id":48533554987213,"sku":"TRE-POM-STD-001","price":6.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/tres-flores-molding-pomade-water-based-styling-pomade-primos-barber-supply-jpg.png?v=1781073907"},{"product_id":"l3vel3-blue-hair-gel","title":"L3VEL3 Blue Hair Gel","description":"\u003cdiv class=\"\" data-turn-id-container=\"request-WEB:c3bd9225-43b4-422b-a32c-c3d76c83276d-44\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:c3bd9225-43b4-422b-a32c-c3d76c83276d-44\" data-turn-id-container=\"request-WEB:c3bd9225-43b4-422b-a32c-c3d76c83276d-44\" data-testid=\"conversation-turn-90\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv data-conversation-screenshot-content=\"\" class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"c5da15fb-c9ff-4a6d-88ad-a8e7e2ea0239\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"467\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eL3VEL3 Blue Hair Gel delivers a super strong hold that keeps hairstyles locked in place throughout the day without flaking or residue. Its water-based formula provides lasting control while adding shine, volume, and definition to any style. The lightweight consistency spreads easily through the hair and rinses out cleanly with water. Ideal for professional barbers and everyday use, it's perfect for slick backs, pompadours, spikes, and other structured hairstyles.\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"467\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eLooking for a more flexible finish? Try \u003cem\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/l3vel3-cream-gel-medium-hold-vitamin-infused\" title=\"L3VEL3 Cream Gel\"\u003e\u003cstrong data-start=\"150\" data-end=\"170\"\u003eL3VEL3 Cream Gel\u003c\/strong\u003e\u003c\/a\u003e\u003c\/em\u003e for medium hold styling with natural movement and shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"L3VEL3","offers":[{"title":"250ml","offer_id":48576037945549,"sku":"L3-GEL-BLU-250","price":6.95,"currency_code":"USD","in_stock":true},{"title":"500ml","offer_id":48576037978317,"sku":"L3-GEL-BLU-500","price":9.95,"currency_code":"USD","in_stock":false},{"title":"1000ml","offer_id":48576038011085,"sku":"L3-GEL-BLU-1000","price":14.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/l3vel3-hair-gel-1000ml-super-strong-hold-primos.png?v=1781073849"},{"product_id":"level-3-paste","title":"L3VEL3 Hair Paste – Matte Finish Strong Hold Styling Paste","description":"\u003cp data-start=\"284\" data-end=\"638\"\u003eLevel 3 Hair Paste delivers strong, flexible hold with a natural matte finish designed for modern barber styling. The lightweight formula adds texture, separation, and definition without leaving residue or buildup. Perfect for messy styles, textured crops, and everyday professional looks. Ideal for all hair types and easy to restyle throughout the day.\u003c\/p\u003e","brand":"L3VEL3","offers":[{"title":"Default Title","offer_id":48533556986061,"sku":"LV3-ACC-STD-062","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/level3-hair-paste-matte-strong-hold-Primos-Barber-Supply.png?v=1781073787"},{"product_id":"l3vel3-pomade-strong-hold-high-shine","title":"L3VEL3 Pomade – Strong Hold High Shine Professional Hair Styling Pomade","description":"\u003cp\u003eThe L3VEL3 Pomade delivers strong hold and high shine for clean, polished barber styles. This water-based formula provides smooth control without stiffness or greasy buildup, making it ideal for slick backs, pompadours, and classic finishes. Easy to apply and washes out effortlessly for professional everyday styling.\u003c\/p\u003e\u003cp\u003eStocking up? Get the \u003cstrong\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/l3vel3-pomade-strong-case\" title=\"L3VEL3 Pomade Case of 12\"\u003eCase of 12\u003c\/a\u003e\u003c\/strong\u003e for better case pricing.\u003c\/p\u003e","brand":"L3VEL3","offers":[{"title":"Default Title","offer_id":48533557018829,"sku":"LV3-POM-SGL","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/l3vel3-pomade-strong-hold-high-shine-hair-styling-Primos-Barber-Supply.png?v=1781073787"},{"product_id":"l3vel3-matte-putty","title":"L3VEL3 Matte Putty – Strong Hold Matte Finish Hair Styling Putty","description":"\u003cp data-end=\"564\" data-start=\"190\"\u003eThe L3VEL3\u003cstrong data-end=\"217\" data-start=\"194\"\u003e Matte Putty\u003c\/strong\u003e provides strong, long-lasting hold with a clean matte finish for modern barber styling. This professional formula adds texture, thickness, and definition while keeping hair flexible and natural-looking without shine or grease. Perfect for textured crops, messy styles, fades, and structured looks while allowing easy restyling throughout the day.\u003c\/p\u003e\n\u003cp data-end=\"1414\" data-start=\"1340\"\u003ePair with \u003ca href=\"https:\/\/primosbarbersupply.com\/products\/l3vel3-styling-powder-30g?_pos=3\u0026amp;_psq=powder\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003e\u003cem\u003e\u003cstrong\u003eL3VEL3 \u003c\/strong\u003e\u003cstrong\u003eStyling Powder \u003c\/strong\u003e\u003c\/em\u003e\u003c\/a\u003efor added volume and texture control.\u003c\/p\u003e","brand":"L3VEL3","offers":[{"title":"Default Title","offer_id":48533557051597,"sku":"LV3-ACC-STD-009","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/l3vel3-matte-putty-hair-styling-product-Primos-Barber-Supply.png?v=1781073787"},{"product_id":"suavecito-matte-pomade-4oz","title":"Suavecito Matte Pomade – Medium Hold, Natural Finish","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSuavecito Matte Pomade delivers medium hold styling with a natural, no-shine finish. The lightweight water-based formula spreads easily through the hair and allows styles to be reshaped throughout the day. Designed for modern textured looks, it provides control without stiffness or heavy buildup. \u003c\/p\u003e","brand":"Suavecito","offers":[{"title":"Default Title","offer_id":48533557084365,"sku":"SUA-POM-STD-001","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/suavecito-matte-pomade-medium-hold-no-shine-barber-product-primos-barber-supply.png?v=1781073787"},{"product_id":"stmnt-activated-charcoal-menthol-shampoo","title":"STMNT Shampoo – Activated Charcoal \u0026 Menthol","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSTMNT Shampoo with Activated Charcoal \u0026amp; Menthol delivers a deep cleanse while refreshing the scalp with a cooling sensation. The charcoal helps lift away product buildup, oil, and impurities that accumulate from daily styling. Menthol provides a clean, invigorating feel that leaves hair refreshed and ready for styling.\u003c\/p\u003e","brand":"STMNT","offers":[{"title":"Default Title","offer_id":48533557772493,"sku":"STM-ACC-STD-003","price":21.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/stmnt-shampoo-barber-deep-cleansing-shampoo-professional-hair-care-primos-barber-supply.png?v=1781073786"},{"product_id":"brosh-far-east-hard-pomade-4oz","title":"Brosh Far East Hard Pomade 4oz","description":"\u003cp\u003eBrosh Far East Hard Pomade 4oz is a high-hold, water-based styling pomade developed through Brosh's collaboration with Japan's Mr. Brothers Cut Club. It delivers strong, long-lasting hold with a high-shine, glossy finish that keeps structured styles locked in place all day. The water-based formula is humidity and sweat resistant, applies with a smooth non-sticky finish, and washes out easily with shampoo.\u003c\/p\u003e\u003cp\u003eStocking up? Get the \u003cstrong\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/brosh-far-east-hard-pomade-4oz-black-case-of-12\" title=\"Brosh Far East Hard Pomade Black Case of 12\"\u003eCase of 12\u003c\/a\u003e\u003c\/strong\u003e for better case pricing.\u003c\/p\u003e","brand":"Brosh","offers":[{"title":"Default Title","offer_id":48533558624461,"sku":"BRO-POM-STD-004","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/primos-barber-supply-brosh-hard-pomade-japan-made-strong-hold.jpg?v=1783126745"},{"product_id":"brosh-feather-weight-fiber-pomade-4oz","title":"Brosh Feather Weight Fiber Pomade 4oz – Flexible Hold","description":"\u003cp\u003eBrosh Feather Weight Fiber Pomade was developed through a collaboration between Japan’s Mr. Brothers Cut Club and the legendary Shop Apache, combining barbershop heritage with modern styling performance. Its whipped, creamy fiber formula delivers flexible medium hold with natural texture and movement, creating a fuller look without stiffness or heavy shine. Infused with a clean citrus-wood fragrance and designed for easy wash-out, this 4oz pomade is ideal for everyday styling and reworkable control.\u003c\/p\u003e\n\u003cp\u003eFor best results, apply with a \u003ca href=\"https:\/\/primosbarbersupply.com\/collections\/combs-and-brushes\" title=\"Combs \u0026amp; Brushes Collection\"\u003estyling comb\u003c\/a\u003e or finish with a matte styling brush to enhance texture and definition.\u003c\/p\u003e","brand":"Brosh","offers":[{"title":"Default Title","offer_id":48533558657229,"sku":"BRO-POM-STD-003","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/primos-barber-supply-brosh-feather-weight-fiber-pomade-japan-made.png?v=1783126661"},{"product_id":"brosh-clay-fiber-pomade-matte-finish-4oz","title":"Brosh Clay Fiber Pomade - Matte Alchemy (Pink)","description":"\u003cp\u003eBrosh Clay Fiber Pomade is built for textured, natural-looking styles that need strong control without shine. The clay-fiber formula delivers a firm hold with a true matte finish, making it ideal for crops, messy tops, and modern short styles. It spreads easily, adds definition, and keeps structure throughout the day without a greasy feel. A solid choice those who want dry texture with dependable hold.\u003c\/p\u003e\u003cp\u003eStocking up? Get the \u003cstrong\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/brosh-clay-fiber-pomade-matte-alchemy-pink-case-of-12\" title=\"Brosh Clay Fiber Pomade Pink Case of 12\"\u003eCase of 12\u003c\/a\u003e\u003c\/strong\u003e for better case pricing.\u003c\/p\u003e","brand":"Brosh","offers":[{"title":"Default Title","offer_id":48533559017677,"sku":"BRO-ACC-STD-001","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/brosh-clay-fiber-pomade-120g-matte-strong-hold-top-lid-view-Primos-Barber-Supply.png?v=1783126605"},{"product_id":"rolda-hair-styling-powder","title":"Rolda Hair Texturizing Styling Powder","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eRolda Hair Texturizing Styling Powder delivers instant volume and lightweight control, helping create fuller looking hairstyles with a clean matte finish. The ultra-fine formula activates on contact to add grip, lift, and natural texture without weighing hair down or leaving visible residue. Perfect for modern textured cuts and everyday styling, it absorbs excess oil while keeping hair flexible and easy to restyle throughout the day.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Rolda","offers":[{"title":"Default Title","offer_id":48533559115981,"sku":"ROL-PWD-STD-004","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/rolda-hair-texturizing-styling-powder-front-Primos-Barber-Supply.png?v=1775496549"},{"product_id":"rolda-midnight-hair-pomade-medium-hold-medium-shine-5-29oz","title":"Rolda Midnight Hair Pomade","description":"\u003cp\u003eRolda Midnight Hair Pomade delivers balanced control with a smooth medium shine finish, perfect for creating clean, polished hairstyles that stay styled throughout the day. The water-based formula spreads easily through hair, providing definition and flexibility without grease or heavy buildup. It offers dependable hold while remaining easy to wash out for a fresh reset.\u003c\/p\u003e\u003cp\u003eAdd extra volume and natural texture with \u003ca title=\"Rolda Hair Texturizing Styling Powder\" href=\"https:\/\/primosbarbersupply.com\/collections\/rolda\/products\/rolda-hair-styling-powder\"\u003eRolda Hair Texturizing Styling Powder\u003c\/a\u003e for a lighter matte finish.\u003c\/p\u003e\u003cp\u003eStocking up? Get the \u003cstrong\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/rolda-midnight-hair-pomade-case-12\" title=\"Rolda Midnight Hair Pomade Case of 12\"\u003eCase of 12\u003c\/a\u003e\u003c\/strong\u003e for better case pricing.\u003c\/p\u003e","brand":"Rolda","offers":[{"title":"Default Title","offer_id":48533559279821,"sku":"ROL-POM-STD-004","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/rolda-midnight-hair-pomade-medium-hold-5-29oz-containerPrimosBarberSupply.png?v=1775493039"},{"product_id":"immortal-nyc-one-million-dollars-hair-styling-powder-1-06oz","title":"Immortal NYC Hair Styling Powder – One Million Dollar Matte Volume Powder","description":"\u003cp\u003e\u003cstrong\u003eImmortal NYC One Million Dollar Hair Powder\u003c\/strong\u003e delivers instant lift, texture, and long-lasting matte hold without weighing hair down. Designed for barbers who need quick volume and effortless styling control, this lightweight powder activates on contact for a natural, reworkable finish. Perfect for textured crops, messy tops, and modern matte styles. Adds grip, fullness, and separation in seconds.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eVolume Hack:\u003c\/b\u003e Prep with \u003ca href=\"https:\/\/primosbarbersupply.com\/search?q=Sea+Salt+Spray+\" title=\"Sea Salty Spray Collection\"\u003eSea Salt Spray\u003c\/a\u003e + finish with powder. Boom-all-day texture.\u003c\/p\u003e\u003cp\u003eStocking up? Get the \u003cstrong\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/immortal-hair-powder-one-million-dollar-wholesale\" title=\"Immortal NYC One Million Dollar Hair Powder Case\"\u003eCase\u003c\/a\u003e\u003c\/strong\u003e for better case pricing.\u003c\/p\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":48533559509197,"sku":"IMM-PWD-STD-002","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/One-Million-Immortal-Styling-Powder-Primos-Barber-Supply.png?v=1771445586"},{"product_id":"level-3-hair-jam","title":"L3VEL3 Hair Jam","description":"\u003cp\u003eL3VEL3 Hair Braiding Jam is a versatile professional styling product formulated to keep braids, twists, and sleek looks neat and in place with a smooth finish.\u003c\/p\u003e\u003cp\u003eStocking up? Get the \u003cstrong\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/l3vel3-hair-jam-wholesale-case-12\" title=\"L3VEL3 Hair Jam Case of 12\"\u003eCase of 12\u003c\/a\u003e\u003c\/strong\u003e for better case pricing.\u003c\/p\u003e","brand":"L3VEL3","offers":[{"title":"Default Title","offer_id":48533560525005,"sku":"LV3-ACC-STD-013","price":8.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/l3vel3-hair-jam-braiding-jam-jar.png?v=1771541765"},{"product_id":"nishman-ultra-hold-hair-spray-05-13-5oz","title":"NishMan 05 Pro Styling Hair Spray Ultra Strong Hold","description":"\u003cp\u003e\u003cb\u003eNishMan 05 Pro Styling Hair Spray Ultra Strong Hold\u003c\/b\u003e is a professional-grade finishing spray designed to deliver ultra strong hold with long-lasting control. It locks hairstyles in place while adding volume and a natural-looking shine without leaving hair sticky or heavy. The fast-drying formula is ideal for daily styling, updos, and barbershop finishes, and brushes out clean with no visible residue.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Perfect Match:\u003c\/b\u003e Pair with the \u003ca href=\"https:\/\/primosbarbersupply.com\/products\/nishman-p1-mattifying-volume-powder-light-control-20g\" title=\"NISHMAN P1 Volume Powder\"\u003e\u003cb\u003eNISHMAN P1 Volume Powder\u003c\/b\u003e\u003c\/a\u003e for instant volume before locking in the look.\u003c\/p\u003e\u003cp\u003eBrowse our full \u003ca href=\"https:\/\/primosbarbersupply.com\/collections\/nishman\" title=\"Nishman Collection\"\u003e\u003cb\u003eNishman collection\u003c\/b\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"NISHMAN","offers":[{"title":"Default Title","offer_id":48533560623309,"sku":"NIS-SPR-STD-002","price":7.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/nishman-hair-spray-no5-ultra-strong-hold-400ml.png?v=1771541765"},{"product_id":"immortal-nyc-matte-styling-pomade-natural-dry-look-5-07oz","title":"Immortal NYC Matte Styling Pomade “Extreme Dry Look”","description":"\u003cp\u003e\u003cstrong\u003eImmortal NYC Matte Styling Pomade \"Extreme Dry Look\"\u003c\/strong\u003e delivers a strong hold with a natural matte finish, helping create textured styles without leaving hair stiff or greasy. Its clay-based formula adds volume and definition while maintaining a dry, no-shine look that lasts throughout the day. The water-based formula washes out easily and is suitable for all hair types for everyday styling.\u003c\/p\u003e\u003cp\u003eStocking up? Get the \u003cstrong\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/immortal-nyc-matte-dry-look-wholsale-case-48\" title=\"Immortal NYC Matte Styling Pomade Case of 48\"\u003eCase of 48\u003c\/a\u003e\u003c\/strong\u003e for better case pricing.\u003c\/p\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":48533560688845,"sku":"IMM-ACC-STD-016","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/ChatGPT_Image_Mar_9_2026_09_57_48_PM.png?v=1781073666"},{"product_id":"nishman-p1-mattifying-volume-powder-light-control-20g","title":"NISHMAN P1 Volume Powder Mattifying Styling","description":"\u003cp\u003e\u003cb\u003eNISHMAN P1 Volume Powder Mattifying Styling\u003c\/b\u003e is a lightweight mattifying styling powder designed to instantly add volume, texture, and natural lift without weighing hair down. The ultra-fine formula transforms on contact into a flexible styling base, helping create fuller looking hairstyles with long lasting control and a clean matte finish. Ideal for modern textured styles, it removes oily shine while keeping hair reworkable and residue free throughout the day.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Perfect Match:\u003c\/b\u003e Follow up with the \u003ca href=\"https:\/\/primosbarbersupply.com\/products\/nishman-ultra-hold-hair-spray-05-13-5oz\" title=\"NishMan 05 Pro Styling Hair Spray\"\u003e\u003cb\u003eNishMan 05 Pro Styling Hair Spray\u003c\/b\u003e\u003c\/a\u003e to lock the volume in place all day.\u003c\/p\u003e\u003cp\u003eBrowse our full \u003ca href=\"https:\/\/primosbarbersupply.com\/collections\/nishman\" title=\"Nishman Collection\"\u003e\u003cb\u003eNishman collection\u003c\/b\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"NISHMAN","offers":[{"title":"Default Title","offer_id":48533561082061,"sku":"NIS-PWD-STD-002","price":7.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/nishman-p1-volume-powder-mattifying-styling-jar.png?v=1771445585"},{"product_id":"level-3-spider-wax","title":"L3VEL3 Spider Wax","description":"\u003cp\u003eL3VEL3 Spider Wax Fiber Texture Wax delivers flexible hold with elastic fiber control that creates separation, texture, and long lasting definition without stiffness or buildup. The unique spider web fiber formula stretches between hands for even distribution, allowing barbers to shape modern textured styles with precision and movement. Ideal for messy crops, spikes, and layered looks, it provides strong control while maintaining a natural finish that can be reshaped throughout the day.\u003c\/p\u003e\u003cp\u003eStocking up? Get the \u003cstrong\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/level-3-spider-wax-wholesale-case-12\" title=\"L3VEL3 Spider Wax Case of 12\"\u003eCase of 12\u003c\/a\u003e\u003c\/strong\u003e for better case pricing.\u003c\/p\u003e","brand":"L3VEL3","offers":[{"title":"Default Title","offer_id":48533561442509,"sku":"LV3-ACC-STD-063","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/Untitleddesign-2026-05-16T200912.527.png?v=1781073667"},{"product_id":"suavecito-firme-strong-hold-pomade-medium-shine","title":"Suavecito Firme Hold Pomade","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSuavecito Firme Hold Pomade delivers strong, long lasting control with a classic medium shine finish, making it a go-to styling product for barbers and clients who want clean, structured hairstyles that stay in place all day. The water-based formula applies smoothly, combs easily through hair, and rinses out without heavy buildup. Perfect for slick backs, pompadours, side parts, and modern classic styles, it provides dependable hold while keeping hair reworkable throughout the day.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Suavecito","offers":[{"title":"Default Title","offer_id":48533561475277,"sku":"SUA-POM-STD-002","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/suavecito-firme-hold-pomade-container.png?v=1771445586"},{"product_id":"immortal-nyc-captain-black-hair-styling-wax","title":"Immortal NYC Captain Black Hair Styling Wax","description":"\u003cp\u003eImmortal NYC Captain Black Hair Styling Wax delivers strong, flexible hold with a sleek, polished finish for modern and classic hairstyles. Infused with argan oil and keratin, it helps protect hair from moisture and humidity while adding texture, control, and long-lasting shine without weighing hair down. Perfect for barbers and everyday styling, this wax keeps hair defined, smooth, and styled throughout the day.\u003c\/p\u003e\n\u003cp\u003eLooking for a more natural matte look? Try the \u003cem data-start=\"250\" data-end=\"285\"\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/immortal-nyc-matte-styling-pomade-dry-matte-5-07oz?_pos=14\u0026amp;_sid=570278263\u0026amp;_ss=r\" title=\"Matte Styling Pomade\"\u003eImmortal NYC Matte Styling\u003c\/a\u003e Pomade\u003c\/em\u003e for textured styles with low shine control.\u003c\/p\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":48533561737421,"sku":"IMM-ACC-STD-017","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/ddsdf.png?v=1771445586"},{"product_id":"immortal-nyc-iconic-man-cream-pomade-5-07oz","title":"Immortal NYC Cream Pomade “Iconic Men”","description":"\u003cp\u003eImmortal NYC Cream Pomade \"Iconic Men\" delivers flexible firm hold with natural brightness, allowing to create structured styles without stiffness or greasy buildup. The cream-based formula spreads easily through hair, providing definition, texture, and moisture resistance to help styles stay controlled throughout the day. Designed for modern and classic hairstyles alike, it offers smooth application with a clean, polished finish that remains reworkable.\u003c\/p\u003e\u003cp\u003eUpgrade your styling routine with professional \u003ca href=\"https:\/\/primosbarbersupply.com\/collections\/accessories?filter.p.product_type=Combs\" title=\"Combs Collection\"\u003ecombs\u003c\/a\u003e for cleaner control.\u003c\/p\u003e\u003cp\u003eStocking up? Get the \u003cstrong\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/immortal-iconic-man-cream-pomade-wholesale-case-48\" title=\"Immortal NYC Cream Pomade Iconic Men Case of 48\"\u003eCase of 48\u003c\/a\u003e\u003c\/strong\u003e for better case pricing.\u003c\/p\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":48533561802957,"sku":"IMM-CRM-STD-001","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/immortal-nyc-iconic-men-cream-pomade-container.png?v=1771445586"},{"product_id":"rolda-mousse","title":"Rolda Styling Mousse – Professional Hair Volume \u0026 Hold Foam","description":"\u003cp data-start=\"398\" data-end=\"874\"\u003eThe \u003cstrong data-start=\"402\" data-end=\"426\"\u003eRolda Styling Mousse\u003c\/strong\u003e delivers lightweight control, volume, and flexible hold for modern barber and styling needs. Its fast-absorbing foam formula enhances texture while reducing frizz and stiffness, leaving hair natural-looking with long-lasting definition. Ideal for blow-dry styling, curls, waves, and volume work, this mousse provides control without buildup or residue. Designed for barbers and stylists who want reliable performance and clean finishes every time.\u003c\/p\u003e\n\u003cp data-start=\"356\" data-end=\"522\"\u003eFor best results, prep curls with a \u003cstrong\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/rolda-hair-curl-defining-cream?_pos=1\u0026amp;_sid=72ddcaa05\u0026amp;_ss=r\" title=\"rolda curl cream\"\u003eCurl Cream\u003c\/a\u003e \u003c\/strong\u003eor\u003cstrong\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/l3vel3-2-phase-detangling-spray-250ml?_pos=7\u0026amp;_sid=a4f24cd5b\u0026amp;_ss=r\" title=\"leave in conditioner \"\u003e \u003cem data-start=\"410\" data-end=\"432\"\u003eLeave-In Conditioner\u003c\/em\u003e \u003c\/a\u003e\u003c\/strong\u003eto add moisture, improve definition, and help the mousse perform at its full potential.\u003c\/p\u003e","brand":"Rolda","offers":[{"title":"Default Title","offer_id":48533561901261,"sku":"ROL-ACC-STD-032","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/rolda-curls-braids-mousse-hair-foam-professional-200ml.png?v=1771445586"},{"product_id":"immortal-nyc-cream-pomade-platinum-edition","title":"Immortal NYC Cream Pomade Platinum Edition","description":"\u003cp\u003eImmortal NYC Cream Pomade Platinum Edition delivers reliable holding power with a smooth, natural shine for clean and controlled hairstyles. Its creamy, moisture-resistant formula adds texture, lift, and definition while keeping hair flexible without stiffness or buildup. Perfect for barbers and everyday styling, it works across multiple hair types to maintain a polished look all day.\u003c\/p\u003e\n\u003cp\u003eLooking for a stronger matte finish? Try the \u003cem data-end=\"429\" data-start=\"375\"\u003eImmortal NYC \u003ca title=\"Immortal NYC Matte Styling Pomade Natural Dry Look Strong Hold\" href=\"https:\/\/primosbarbersupply.com\/products\/immortal-nyc-matte-styling-pomade-dry-matte-5-07oz?_pos=12\u0026amp;_sid=4ad0ebd65\u0026amp;_ss=r\"\u003eMatte Styling Pomade\u003c\/a\u003e \u003c\/em\u003efor texture and control.\u003c\/p\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":48533562032333,"sku":"IMM-POM-STD-003","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/Untitled-3.png?v=1771445586"},{"product_id":"immortal-nyc-creative-fiber-wax-5-07oz","title":"Immortal NYC Exclusive Fiber Cream Pomade","description":"\u003cp\u003eImmortal NYC Exclusive Fiber Cream Pomade delivers flexible strong hold with natural movement and controlled texture for modern hairstyles. Its lightweight cream formula adds definition and volume while maintaining a low-shine, clean finish without stiffness or residue. Perfect for everyday styling, it works well on short to medium hair lengths and washes out easily.\u003c\/p\u003e\u003cp\u003eWant extra volume and texture? Pair it with our \u003ca href=\"https:\/\/primosbarbersupply.com\/collections\/hair-products?filter.p.product_type=Hair+Styling+Powder\" title=\"Styling Powders Collection\"\u003eStyling Powders Collection\u003c\/a\u003e for enhanced lift and grip.\u003c\/p\u003e\u003cp\u003eStocking up? Get the \u003cstrong\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/immortal-nyc-creative-fiber-wax-wholesale-case-48\" title=\"Immortal NYC Fiber Cream Pomade Case of 48\"\u003eCase of 48\u003c\/a\u003e\u003c\/strong\u003e for better case pricing.\u003c\/p\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":48533562065101,"sku":"IMM-ACC-STD-018","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/Untitleddesign-2026-05-16T201052.098.png?v=1781073666"},{"product_id":"level-3-styling-powder-light-dust","title":"L3VEL3 Styling Powder Light Dust","description":"\u003cp\u003eLevel 3 Styling Powder Light Dust adds instant volume, texture, and a natural matte finish without weighing hair down. This lightweight styling powder delivers flexible hold and lift, making it perfect for modern textured styles and everyday barber finishes. Ideal for all hair types, it provides control with a clean, residue-free feel.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNeed a Stronger hold? Shop the black \u003ca href=\"https:\/\/primosbarbersupply.com\/products\/l3vel3-styling-powder-30g\" title=\"L3VEL3 Styling powder light dust\"\u003eStyling Powder\u003c\/a\u003e here\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eStocking up? Get the \u003cstrong\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/level-3-styling-powder-light-dust-wholesale-case\" title=\"L3VEL3 Styling Powder Light Dust Case of 12\"\u003eCase of 12\u003c\/a\u003e\u003c\/strong\u003e for better case pricing.\u003c\/p\u003e","brand":"L3VEL3","offers":[{"title":"Default Title","offer_id":48533562622157,"sku":"LV3-PWD-STD-005","price":8.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/level-3-styling-powder-light-dust.png?v=1771357145"},{"product_id":"immortal-nyc-matte-styling-pomade-dry-matte-5-07oz","title":"Immortal NYC Matte Styling Pomade Natural Dry Look Strong Hold","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eImmortal NYC Matte Styling Pomade “Natural Dry Look” delivers strong hold with a clean matte finish for effortless, natural-looking styles. The water-based formula provides texture, control, and long-lasting hold without shine or greasy buildup. Designed for barbers and daily styling, it washes out easily while keeping hair flexible and defined.\u003c\/p\u003e\n\u003cp\u003eLooking for something lighter with added shine? Try the\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/immortal-nyc-cream-pomade-platinum-edition?_pos=1\u0026amp;_sid=dedf5358c\u0026amp;_ss=r\" title=\"Immortal NYC Cream Pomade Platinum Edition\"\u003e \u003cstrong data-start=\"96\" data-end=\"241\"\u003e\u003cem data-start=\"154\" data-end=\"197\"\u003eImmortal NYC Exclusive Fiber Cream Pomade\u003c\/em\u003e\u003c\/strong\u003e\u003c\/a\u003e for flexible hold and natural brightness.\u003c\/p\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":48533562654925,"sku":"IMM-ACC-STD-030","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/immortal-nyc-matte-styling-pomade-natural-dry-look.png?v=1771357145"},{"product_id":"l3vel3-hydrating-curl-cream-250ml","title":"L3VEL3 Hydrating Curl Cream","description":"\u003cp\u003eL3VEL3 Hydrating Curl Cream enhances natural curls and waves while delivering moisture, softness, and controlled definition without stiffness or heavy buildup. The lightweight formula helps reduce frizz, improve curl shape, and maintain natural movement, making it ideal for textured cuts and modern curly styles. Designed for professional use, it keeps hair hydrated and manageable while leaving a clean, touchable finish throughout the day.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eApply \u003ca href=\"https:\/\/primosbarbersupply.com\/collections\/l3vel3\/products\/l3vel3-hair-serum-aloe-vera\" title=\"L3VEL3 Hair Serum\"\u003eL3VEL3 hair serum\u003c\/a\u003e before to boost shine.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eStocking up? Get the \u003cstrong\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/level-3-curl-cream-wholesale-case-12\" title=\"L3VEL3 Curl Cream Case of 12\"\u003eCase of 12\u003c\/a\u003e\u003c\/strong\u003e for better case pricing.\u003c\/p\u003e","brand":"L3VEL3","offers":[{"title":"Default Title","offer_id":48533562687693,"sku":"LV3-CRM-STD-001","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/L3VEL3-Curl_Cream-front.png?v=1771250224"},{"product_id":"the-shavce-factory-2-phase-conditioner","title":"The Shavce Factory 2 Phase Conditioner","description":"\u003cp data-start=\"234\" data-end=\"590\"\u003eThe Shave Factory 2 Phase Keratin Conditioner is a professional leave-in spray designed to strengthen, hydrate, and smooth hair instantly. Its dual-phase formula combines conditioning agents with keratin protein to improve manageability, reduce frizz, and add shine without weighing hair down. Perfect for barbershop or daily styling use on all hair types.\u003c\/p\u003e","brand":"The Shave Factory","offers":[{"title":"Default Title","offer_id":48533562785997,"sku":"THE-ACC-STD-016","price":10.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/the-shave-factory-2-phase-keratin-leave-in-conditioner-500ml.png?v=1771357145"},{"product_id":"the-shave-factory-2-phase-conditioner","title":"The Shave Factory 2 Phase Conditioner Argan Leave-In Hair Conditioner Spray 500ml","description":"\u003cp data-start=\"272\" data-end=\"761\"\u003eThe Shave Factory 2 Phase Conditioner Argan is a professional leave-in conditioning spray designed to instantly hydrate, detangle, and restore hair softness without weighing it down. Its dual-phase formula combines nourishing argan oil with lightweight conditioning agents to improve manageability and shine. Ideal for barbershop use or daily styling, it helps protect hair from heat, dryness, and environmental stress. Perfect for all hair types needing smoothness, moisture, and control.\u003c\/p\u003e","brand":"The Shave Factory","offers":[{"title":"Default Title","offer_id":48533562851533,"sku":"THE-ACC-STD-019","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/the-shave-factory-2-phase-argon-leave-in-conditioner-500ml.png?v=1771164005"},{"product_id":"suavecito-original-hold-pomade","title":"Suavecito Original Hold Pomade","description":"\u003cp\u003e\u003cb data-path-to-node=\"5\" data-index-in-node=\"0\"\u003eSuavecito Original Hold is the industry-standard water-based pomade that revolutionized the grooming world.\u003c\/b\u003e Known for its unique creamy consistency and \"holds like a wax, washes out like a gel\" performance, it is the go-to choice for classic styles. \u003cspan class=\"citation-228 citation-end-228\"\u003eWhether you are crafting a slick-back, side-part, or pompadour, this pomade provides the perfect balance of control and flexibility without the greasiness of traditional oil-based products.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Suavecito","offers":[{"title":"4oz","offer_id":48535918084301,"sku":"SUA-ACC-STD-007","price":12.95,"currency_code":"USD","in_stock":true},{"title":"32oz","offer_id":48535918117069,"sku":"SUA-ACC-32OZ-001","price":74.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/suavecito-original-pomade-front-view.png?v=1771357120"},{"product_id":"l3vel3-freeze-hair-spray-400ml","title":"L3VEL3 Freeze Hair Spray","description":"\u003cp\u003eL3VEL3 Freeze Hair Spray provides ultra-strong hold that locks styles in place without stiffness or heavy buildup. Formulated for barbers and stylists, it dries quickly while keeping hair flexible enough to look natural rather than rigid. The lightweight mist adds control, shine, and humidity resistance—perfect for clean fades, slick styles, and structured shapes. Works great as a finishing spray or for layering over other styling products.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWant texture first? Style with \u003ca title=\"L3VEL3 Sculpting Clay\" href=\"https:\/\/primosbarbersupply.com\/products\/l3vel3-sculpting-clay-150ml\"\u003eSculpting Clay\u003c\/a\u003e.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eStocking up? Get the \u003cstrong\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/level-3-freeze-spray-wholesale-case\" title=\"L3VEL3 Freeze Hair Spray Case of 12\"\u003eCase of 12\u003c\/a\u003e\u003c\/strong\u003e for better case pricing.\u003c\/p\u003e","brand":"L3VEL3","offers":[{"title":"Default Title","offer_id":48533563506893,"sku":"LV3-SPR-STD-004","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/L3VEL3-Freeze-Spray.png?v=1772849991"},{"product_id":"l3vel3-2-phase-detangling-spray-250ml","title":"L3VEL3 2 Phase Detangler Spray","description":"\u003cp\u003eL3VEL3 2 Phase Detangler Spray is a lightweight, dual-phase formula that instantly softens hair while breaking up knots and tangles with minimal pull.\u003c\/p\u003e\u003cp\u003eStocking up? Get the \u003cstrong\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/l3vel3-2-phase-detangler-spray-wholesale-case-12\" title=\"L3VEL3 2 Phase Detangler Spray Case of 12\"\u003eCase of 12\u003c\/a\u003e\u003c\/strong\u003e for better case pricing.\u003c\/p\u003e","brand":"L3VEL3","offers":[{"title":"Default Title","offer_id":48533563965645,"sku":"LV3-ACC-STD-011","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/l3VEL3-2-phase-detangler-spray.png?v=1771060865"},{"product_id":"rolda-power-hair-styling-gel","title":"Rolda Power Hair Styling Gel — Mega Strong Hold, High Shine","description":"\u003cp data-start=\"378\" data-end=\"811\"\u003eRolda Power Hair Styling Gel delivers mega-strong hold with a clean, high-shine wet look that keeps styles locked in all day without crunch or flaking. Its alcohol-free, paraben-free formula grips hair firmly while remaining flexible enough for combing, sculpting, and detailing around edges. Designed for barbers, it performs great for slick backs, comb-overs, clean lineups, and structured styles that need serious staying power.\u003c\/p\u003e\n\u003cp data-start=\"813\" data-end=\"868\"\u003e\u003cem\u003eSlick it tight, seal the finish with \u003ca href=\"https:\/\/primosbarbersupply.com\/products\/level-3-freeze-spray?_pos=1\u0026amp;_psq=freeze+spray\u0026amp;_ss=e\u0026amp;_v=1.0\" title=\"L3VEL3 Freeze Spray\"\u003eFreeze Spray\u003c\/a\u003e.\u003c\/em\u003e\u003c\/p\u003e","brand":"Rolda","offers":[{"title":"17.6oz","offer_id":48535783243981,"sku":"ROL-GEL-500ML-002","price":11.95,"currency_code":"USD","in_stock":true},{"title":"35.2oz","offer_id":48535783276749,"sku":"ROL-GEL-500ML-004","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/Rolda-Power-hair-Styling-gel.png?v=1771060865"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/collections\/Untitled_design_92-9720246.png?v=1776323890","url":"https:\/\/primosbarbersupply.com\/collections\/hair-products.oembed?page=2","provider":"Primos Barber Supply","version":"1.0","type":"link"}