{"title":"Hair Paste","description":"","products":[{"product_id":"immortal-nyc-matte-clay-past","title":"Immortal NYC Matte Clay Paste","description":"\u003ch3\u003eStrong Hold, True Matte Finish\u003c\/h3\u003e\n\u003cp\u003eGet a strong, all-day hold with zero shine. Immortal NYC Matte Clay Paste combines a clay-based formula with a flexible paste texture, delivering a 7\/9 holding strength that locks in your style without stiffening or weighing hair down. Built for texture, volume, and a clean matte dry look, it washes out easily and works across hair types.\u003c\/p\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":48533545943245,"sku":"IMM-ACC-STD-010","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/images_44.jpg?v=1781980925"},{"product_id":"johnny-b-molding-paste","title":"Johnny B Molding Paste","description":"\u003cp\u003e\u003cb\u003eJohnny B Molding Paste\u003c\/b\u003e is the go-to for barbers who need strong hold with a natural, matte finish and pliable flexibility. A dime-sized amount is all it takes to accentuate hair texture and definition — the water-based formula can be reworked throughout the day without stiffness or sticky residue. Designed for all hair types, it's a no-hassle product that holds hard-to-control hair without flaking or buildup. After applying Molding Paste, finish with Johnny B Dope for an extra shine boost.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Perfect Match:\u003c\/b\u003e Cocktail with \u003ca href=\"https:\/\/primosbarbersupply.com\/products\/johnny-b-dope-texture-gel\" title=\"Johnny B Dope Texture Gel\"\u003e\u003cb\u003eJohnny B Dope Texture Gel\u003c\/b\u003e\u003c\/a\u003e for added shine and definition on top.\u003c\/p\u003e\u003cp\u003eBrowse our full \u003ca href=\"https:\/\/primosbarbersupply.com\/collections\/johnny-b\" title=\"Johnny B Collection\"\u003e\u003cb\u003eJohnny B collection\u003c\/b\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"Johnny B","offers":[{"title":"Default Title","offer_id":48533551349965,"sku":"JOH-ACC-STD-013","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/johnny-b-molding-paste-box-primos-barber-supply-jpg.png?v=1781804046"},{"product_id":"level-3-paste","title":"L3VEL3 Hair Paste – Matte Finish Strong Hold Styling Paste","description":"\u003cp data-start=\"284\" data-end=\"638\"\u003eLevel 3 Hair Paste delivers strong, flexible hold with a natural matte finish designed for modern barber styling. The lightweight formula adds texture, separation, and definition without leaving residue or buildup. Perfect for messy styles, textured crops, and everyday professional looks. Ideal for all hair types and easy to restyle throughout the day.\u003c\/p\u003e","brand":"L3VEL3","offers":[{"title":"Default Title","offer_id":48533556986061,"sku":"LV3-ACC-STD-062","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/level3-hair-paste-matte-strong-hold-Primos-Barber-Supply.png?v=1781073787"},{"product_id":"rolda-matte-urban-paste","title":"Rolda Matte Urban Paste – Strong Hold Matte Hair Styling Paste","description":"\u003cp\u003eRolda Matte Urban Paste delivers strong hold with a clean matte finish for modern textured styles. Designed for professional barbers and daily styling, this lightweight formula adds definition, control, and volume without shine or greasy buildup. Perfect for messy styles, crops, and natural-looking finishes.\u003c\/p\u003e\u003cp\u003eStocking up? Get the \u003cstrong\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/rolda-matte-urban-paste-case-12\" title=\"Rolda Matte Urban Paste Case of 12\"\u003eCase of 12\u003c\/a\u003e\u003c\/strong\u003e for better case pricing.\u003c\/p\u003e","brand":"Rolda","offers":[{"title":"Default Title","offer_id":48533558395085,"sku":"ROL-ACC-STD-008","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/matte-paste-urban-hair-styling-paste-matte-finish-barber-product-primos-barber-supply.png?v=1781073736"},{"product_id":"stmnt-matte-paste-wholesale-case","title":"STMNT Matte Paste Case (12)","description":"\u003cp\u003eCase pack of 12 units of \u003cstrong\u003eSTMNT Matte Paste\u003c\/strong\u003e, delivering strong, flexible hold with a natural matte finish for textured, modern barber styles.\u003c\/p\u003e\u003cp\u003ePrefer a single unit first? Check out the \u003cstrong\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/stmnt-matte-paste\" title=\"STMNT Matte Paste\"\u003esingle-unit STMNT Matte Paste\u003c\/a\u003e\u003c\/strong\u003e.\u003c\/p\u003e","brand":"STMNT","offers":[{"title":"Default Title","offer_id":48533567668429,"sku":"STM-MP-100-12","price":150.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/ChatGPTImageMar8_2026_04_13_12PM.png?v=1773695346"},{"product_id":"level-3-paste-wholesale-case","title":"L3V3L3 Paste Case","description":"","brand":"L3VEL3","offers":[{"title":"Default Title","offer_id":48533567865037,"sku":"LV3-ACC-STD-062-12","price":78.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/ChatGPTImageMar9_2026_11_07_14AM.png?v=1773695346"},{"product_id":"stmnt-shine-paste","title":"STMNT Shine Paste","description":"\u003cp\u003e\u003cstrong\u003eSTMNT Shine Paste\u003c\/strong\u003e is a professional styling formula developed for barbers who require a polished finish with the same reliable control as the Matte Paste. This product provides a strong, long-lasting hold with a natural shine that enhances hair definition without appearing greasy or wet. The water-based composition allows for smooth application and an effortless wash-out, making it ideal for classic styles and structured looks that need a clean, healthy glow.\u003c\/p\u003e\u003cp\u003ePrefer less shine? Explore the \u003cstrong\u003e\u003cem\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/stmnt-matte-paste\" title=\"STMNT Matte Paste\"\u003eSTMNT Matte Paste\u003c\/a\u003e\u003c\/em\u003e\u003c\/strong\u003e for strong hold and a natural matte finish.\u003c\/p\u003e\u003cp\u003eStocking up? Get the \u003cstrong\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/stmnt-shine-paste-case-12\" title=\"STMNT Shine Paste Case of 12\"\u003eCase of 12\u003c\/a\u003e\u003c\/strong\u003e for better case pricing.\u003c\/p\u003e","brand":"STMNT","offers":[{"title":"Default Title","offer_id":48537841107149,"sku":"STM-SHINE-PST","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/NewProject-2026-05-09T003043.161.webp?v=1778311851"},{"product_id":"stmnt-matte-paste","title":"STMNT Matte Paste","description":"\u003cp\u003eSTMNT Matte Paste delivers strong, flexible hold with a natural matte finish, making it ideal for textured styles, messy looks, and modern barber cuts. Designed for control without stiffness, this professional hair paste provides long-lasting definition while keeping hair touchable and reworkable throughout the day.\u003c\/p\u003e\u003cp\u003eNeed the same hold with a shine finish? Shop \u003cem\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/stmnt-shine-paste\" title=\"STMNT Shine Paste\"\u003eSTMNT Shine Paste\u003c\/a\u003e\u003c\/strong\u003e\u003c\/em\u003e here.\u003c\/p\u003e\u003cp\u003eStocking up? Get the \u003cstrong\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/stmnt-matte-paste-wholesale-case\" title=\"STMNT Matte Paste Case of 12\"\u003eCase of 12\u003c\/a\u003e\u003c\/strong\u003e for better case pricing.\u003c\/p\u003e","brand":"STMNT","offers":[{"title":"Default Title","offer_id":48538011140301,"sku":"STM-MP-100","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/stmnt-matte-paste-strong-hold-matte-finish-hair-paste.webp?v=1778309325"},{"product_id":"stmnt-shine-paste-case-12","title":"STMNT Shine Paste Case (12)","description":"\u003cp\u003eSTMNT Shine Paste — full case of 12 units. A professional styling formula for barbers who require a polished finish with reliable control and a natural shine.\u003c\/p\u003e\u003cp\u003ePrefer a single unit first? Check out the \u003cstrong\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/stmnt-shine-paste\" title=\"STMNT Shine Paste\"\u003esingle-unit STMNT Shine Paste\u003c\/a\u003e\u003c\/strong\u003e.\u003c\/p\u003e","brand":"STMNT","offers":[{"title":"Default","offer_id":48590779678925,"sku":"STM-SHINE-PST-12","price":150.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/ChatGPTImageJul2_2026_07_32_18PM.png?v=1783104087"},{"product_id":"rolda-matte-urban-paste-case-12","title":"Rolda Matte Urban Paste Case (12)","description":"\u003cp\u003eCase pack of 12 units of \u003cstrong\u003eRolda Matte Urban Paste\u003c\/strong\u003e, delivering strong hold with a clean matte finish for modern textured styles.\u003c\/p\u003e\u003cp\u003ePrefer a single unit first? Check out the \u003cstrong\u003e\u003ca href=\"https:\/\/primosbarbersupply.com\/products\/rolda-matte-urban-paste\" title=\"Rolda Matte Urban Paste\"\u003esingle-unit Rolda Matte Urban Paste\u003c\/a\u003e\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Rolda","offers":[{"title":"Default Title","offer_id":48590817919181,"sku":"ROL-ACC-STD-008-12","price":84.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/files\/ChatGPTImageJul3_2026_11_35_23AM.png?v=1783104082"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/8966\/3437\/collections\/New_Project_-_2026-06-11T221928.184-3574236.webp?v=1781265678","url":"https:\/\/primosbarbersupply.com\/collections\/hair-paste.oembed","provider":"Primos Barber Supply","version":"1.0","type":"link"}